A video projection on the façade welcomed the over 800 people that attended the event. The BMW 1 Series was positioned at the center of the location and lit up with emotional lights in a way that all attention was focused on the newborn BMW. Architectural lighting and PA audio system for the DJ set and the acrobatic performance completed the setting up of Studio40.
Immagini e Suoni designed the audio system and managed the technical arrangement of the event; video and lighting in the care of Wilson Communication.
Studio40, Centergross, Bologna